Author: Adewale Kupoluyi
The importance of agriculture in the life of any nation cannot be underrated. Apart from providing food for healthy living, agriculture remains a good source of revenue, when well harnessed. The nexus between the media and agricultural production is a reality considering the primary and secondary roles that the Fourth Estate of the Realm can play by ensuring that opportunities, potentials, and challenges facing farming are brought to the front burner. This position aligns with the reasoning of Nagaratna Biradar and Arun Balamatti (2016) in the publication, ‘Modern Media in Agricultural Communication’ that the purpose of the media is to…
