In a bid to assist Nigerian farmers, most especially smallholders, who have struggled with limited access to basic mechanisation services and high costs for decades, to surmount the challenge of consistently undermining food security and rural livelihoods, a remarkable achievement has been recorded in this regard.
According to a statement by Lubabatu Abubakar, TracTrac stands out in Nigeria’s mechanisation space by delivering a full value chain solution that combines demand creation, equipment access, capacity building, and tailored financing. Unlike platforms focusing solely on transactions, TracTrac bridges the gap between farmers and machinery through a hybrid technology model and on-ground agents, ensuring reach in remote communities with a strong focus on smallholder farmers, especially women, youth, and persons with disabilities thereby helping farmers take control of their farming calendars by providing access to tractors, affordable mechanisation services, and reliable partners through the TracTrac app.
The benefit of this innovation is that it reduces the risks and costs of seasonal unpredictability, enabling farmers to plant on time, harvest efficiently, and improve productivity while managing expenses. “At TracTrac, our vision is simple: to enable dignity and prosperity for smallholder farmers across Nigeria and Africa. With mechanisation that is accessible, affordable, and reliable, farmers can plan and farm with confidence, regardless of seasonal challenges”, said Godson Ohuruogu, the Chief Executive Officer of TracTrac.
Farmers and mechanisation service providers (MSPs) are already feeling the impact of this technology. “Before now, I harvested about nine bags of rice from my farm. With this training, the Tryctor, and other equipment we’ll receive, I’m confident my yield will increase significantly, possibly up to 30 bags. I just want to say a very big thank you to TracTrac for making this possible”, Hannatu Elisha disclosed, who is a 32-year-old MSP trainee, based in Karu, Nasarawa State. “I was truly excited to be part of this programme, although I initially doubted myself. I thought mechanisation was meant only for men, but being here and participating, it has shown me that I can do even more than I imagined. A very big thank you to the Mastercard Foundation and TracTrac for making this possible”, Rahab Phillip stated, who is another MSP Trainee from Kokona, Nasarawa State.
Already, TracTrac’s operations in Nasarawa and Kaduna states have demonstrated measurable benefits, namely: 125,000 farmers reached across the states; 804 tractors deployed over the past six years, improved access to mechanisation during critical planting periods; average yield improvements of 15–20% reported by participating farmers; cost savings of 25-40% through shared tractor services and flexible payment plans; and 2,512 mechanisation service providers (MSPs) active on the TracTrac platform. The impact is anchored on five pillars – availability of a network of tractors that ensures that farmers access tools they require when needed; affordability through transparent pricing, cost-sharing, and flexible payment options that make mechanisation financially-viable; accessibility involving local agents, cooperatives, and the TracTrac app, which provides services to remote communities; capacity in the form of training and coaching by equipping farmers and service providers to maximise productivity; and TracTrac Plus that covers premium service in offering insurance, maintenance plans, and preferential access to machinery. With strong partnerships with over 280 cooperatives and a growing presence across rural communities, TracTrac is positioning itself as a trusted partner in reducing the risks and costs associated with seasonal farming, the statement added.
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