A new development has been introduced to agricultural production as Croptune uses innovative technology for monitoring nutrient deficiencies in the field that provides immediate fertilisation recommendations for various agricultural crops via smart-phone. Croptune is a simple, easy-to-use decision support application to reduce costs for farmers while improving the tagging of nutrient deficiencies and protecting the environment. Haifa’s global distribution network, based on 17 subsidiaries and local agronomists, strive to spread the product across the globe. Croptune is available in the application stores or through Haifa’s distributors at a discounted price, as the current protocols for measuring nutrient deficiencies in the field, rely on sending samples to the laboratory.
This procedure is time-consuming and cannot provide growers with real-time decision support, even though croptune solves this problem by using a unique technology that allows real-time and on-site identification of nutrient deficiencies by using the regular smartphone. The technology will be added to the product mix of Haifa Group, sold in over 100 countries, while strengthening its core values of innovation and knowledge sharing. The app is compatible with Apple and Android systems and is available in the App Stores, as well as through Haifa distributors at a discounted price. The revolutionary of Croptune, developed by the startup company AgrIOT and empowered by the Haifa Group, integrates science and technology, and enables the identification of deficiencies of the three major nutritional plant elements such as nitrogen, phosphorus and potassium.
In addition, Croptune uses images taken with any smart-phone with machine-learning and big data to calculate nutrient uptake, then used to provide fertilisation recommendations. It currently supports analysis of diverse field crops, including lettuce, carrot, tomato, potato, cucumber, wheat, maize and orchard crops, peach, nectarine, and clementine, among others. By using Croptune, farmers worldwide will be able to identify nutrient deficiencies directly in the field for the first time. According to Motti Levin, the chief executive officer of Haifa Group said, “Croptune is a significant breakthrough in precision agriculture and will lead to a dramatic increase in nutrient use efficiency wherever it is applied. This product has great potential and benefits both to farmers and Haifa’s official distributors. Nutrient use efficiency is the most complex and worrying issue the agricultural world faces. And we anticipate great demand for this state-of-art technology”.